Why Give Gifts?

Frustrated by crowds, traffic and commercialism, people can be tempted at this time of year to opt out of gift giving altogether. A 2005 survey showed that four out of five Americans think the holidays are too materialistic, according to the Center for a New American Dream, which promotes responsible consumption.

But while it’s reasonable to cut back on spending during the holidays, psychologists say that banning the gift exchange with loved ones is not the best solution. People who refuse to accept or exchange gifts during the holidays, these experts say, may be missing out on an important connection with family and friends.

“That doesn’t do a service to the relationship,” said Ellen J. Langer, a Harvard psychology professor. “If I don’t let you give me a gift, then I’m not encouraging you to think about me and think about things I like. I am preventing you from experiencing the joy of engaging in all those activities. You do people a disservice by not giving them the gift of giving.”

Sometimes, the more practical the gift, the better you feel about giving it. Have you ever considered giving a gift card for dental services? Everyone needs them, and not everyone has an insurance plan to cover them. Ask us about our gift certificates. And literally make someone smile this season.

New York Times, 2007